The House created the Gucci Garden inside the historic Palazzo della Mercanzia, which housed the Gucci Museo. Conceived by creative director Alessandro Michele, the space features a store with one-of-a-kind items, the Gucci Osteria da Massimo Bottura — a restaurant created by the three-Michelin-star chef — and the Gucci Garden Galleria exhibition rooms curated by critic Maria Luisa Frisa.

Divided into a series of themed rooms, the Gucci Garden Galleria narrates the House’s new vision while celebrating the archives including old advertising campaigns, artisans’ images andretro objects.

Gucci Garden Galleria New Chapter
Inspirations and Codes

Gucci Garden Archetypes Exhibit, based on Creative Director Alessandro Michele’s ad Campaigns for Gucci in celebration of the 100th Anniversary.